About MiaMetrix
A founder-led sports software studio in Miami. We build our own products, and we build software for the organizations that run the game.
Jorge Marrero, founder
Jorge founded MiaMetrix and leads every project himself, from the first call to the handover.
Disclosure: Jorge Marrero also works in college athletics, as a university’s Sports Information Director. MiaMetrix is his own business, separate from that job.
Why we build products first
The Playbook Caller is our own football product, live at theplaybookcaller.com. Building and running it ourselves keeps us honest about what software takes: accounts, billing, two languages and support. That is the experience we bring to your project.
Our productsHow we work
- Founder-led: you talk to the person who builds it.
- Built with AI, reviewed by a human.
- A written scope and a fixed price before work starts.
- English and Spanish, both first-class.
- Launched on your accounts.
What we won’t do
Invent numbers
No made-up counts, clients, logos or reviews. If we can’t show it, we don’t say it.
Hide a relationship
If a connection could matter to you, we disclose it right next to the mention.
Overstate a tool
A rule check is a coaching aid, not an official ruling. We say so.
MiaMetrix is a trade name of Jorge Marrero, Miami, Florida.
Tell us what you need
A free 30-minute call, then a written scope and a fixed price.