02 · Custom builds
Websites, apps and software, built to fit
For sports organizations without a developer on staff. You get a written scope and a fixed price before any work starts, and everything launches on your own accounts.
Who it’s for
- Youth and amateur clubs
- Academies and training facilities
- Small leagues
- Private and charter school athletics
- Sports founders with an app idea
The problem
A template site, five apps and a spreadsheet. Agency projects are often sized for bigger budgets, and templates don’t fit how your club actually runs.
What’s included
- Discovery call and a written scope
- Visual identity for your site or app
- A clickable prototype you review
- The build, in English, Spanish or both
- Launch on your own hosting and accounts
- Handover with source code and documentation
- Optional monthly support plan, quoted
How it’s priced
- 1Free 30-minute call
- 2Fixed-scope, fixed-price quote, paid by milestones
- 3Optional monthly support plan, quoted
The timeline comes in writing with your quote. No hourly billing: changes to the scope are quoted in writing too.
Built with AI, reviewed by a human: every release is reviewed and tested by a person before launch.
Our proof is our own product
The Playbook Caller is built and run by MiaMetrix: accounts, team plans, billing, English and Spanish, Terms and Privacy. It’s our product, not a client project.
Client projects appear on our Work page only with the client’s written permission.

Tell us what you want to build
A free 30-minute call, then a written scope and a fixed price.