02 · Custom builds

Websites, apps and software, built to fit

For sports organizations without a developer on staff. You get a written scope and a fixed price before any work starts, and everything launches on your own accounts.

Who it’s for

  • Youth and amateur clubs
  • Academies and training facilities
  • Small leagues
  • Private and charter school athletics
  • Sports founders with an app idea

The problem

A template site, five apps and a spreadsheet. Agency projects are often sized for bigger budgets, and templates don’t fit how your club actually runs.

What’s included

  • Discovery call and a written scope
  • Visual identity for your site or app
  • A clickable prototype you review
  • The build, in English, Spanish or both
  • Launch on your own hosting and accounts
  • Handover with source code and documentation
  • Optional monthly support plan, quoted

How it’s priced

  1. 1Free 30-minute call
  2. 2Fixed-scope, fixed-price quote, paid by milestones
  3. 3Optional monthly support plan, quoted

The timeline comes in writing with your quote. No hourly billing: changes to the scope are quoted in writing too.

Built with AI, reviewed by a human: every release is reviewed and tested by a person before launch.

Our proof is our own product

The Playbook Caller is built and run by MiaMetrix: accounts, team plans, billing, English and Spanish, Terms and Privacy. It’s our product, not a client project.

Client projects appear on our Work page only with the client’s written permission.

THE PLAYBOOK CALLERRules-aware football playbook
Live
The Playbook Caller: an I Formation on a football field. The Rule Check bar reads “1 issue, NFHS: 5 in the backfield”, and the player out of place is ringed.
A MiaMetrix product · theplaybookcaller.comTry free for 14 days

Tell us what you want to build

A free 30-minute call, then a written scope and a fixed price.

Book a free 30-minute call